A RaceOrg company

SignUpToRace

Registration and payments for race directors, built as the revenue engine in the RaceOrg ecosystem.

Director-first platform: onboarding, payouts, and conversion analytics.

Race events indexed

35,000+

Unified RaceOrg intelligence database

Core data layers

4

Org -> Event -> Instance -> Distance

Coverage focus

North America

Endurance race ecosystem

Pricing model

6% + $1

Initial benchmark structure

Director Conversion Model

Planned funnel from discovery to first live event launch.

  • 100%
  • 78%
  • 61%
  • 47%
  • 35%
  • 24%

Seasonality Signal Map

Month-band demand planning from the race-intelligence model.

Registration Operations

Event setup, price tiers, waivers, and participant management for directors.

Fee Transparency

Built to support all-in price display and configurable fee handling.

Ecosystem Flywheel

Connects with results and reviews to improve acquisition and retention.

About this company

SignUpToRace is the transaction platform under RaceOrg, focused on director workflow speed, transparent pricing, and reliable operations.

Explore sister sites: RaceResultsHub and RacesReviewed.